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Student Enrollment

Two Firms, No Team: City College Faces a Marketing Gap

Two Firms, No Team: City College Faces a Marketing Gap

City College finds itself at a crossroads. With no internal marketing team, the college has enlisted the help of two external firms — ASIR Visual Marketing for enrollment campaigns and Voler Strategic Advisors for public relations and storytelling. While this arrangement provides some coverage, the

Student Enrollment Gets New Plan of Attack

Student Enrollment Gets New Plan of Attack

The Chancellor announced his plan to address the issue of student enrollment, a document now known as the “Student Enrollment Management Plan”. The plan is co-led by Vice Chancellor Lisa Cooper Wilkins and Interim Vice Chancellor David Yee